It is a large financial commitment for a company to exhibit at a Trade Show. The booth is just part of the expense, there is also the travel and hotel cost! So make sure you make the most of your investment.
We have two ideas that we would like to share with you. One is to send an email to everyone that may possible attend the show. Tell them that you are exhibiting, when and where to find them and that you have a premium gift for them if they let you know ahead of time that they are coming.
The other idea is to offer custom logo gifts that show attendees will be seen with while walking the show floor. Where did you get that awesome T-shirt?” Which booth is giving that away?
Both of these ideas will drive more traffic to your booth and result in more leads.