1. What is CONTENT MARKETING?

    What is CONTENT MARKETING?

    If you have read anything about marketing in the last year you probably have read something telling you that content marketing if very important to your company's marketing success.  But what is content marketing and how do you do it?

    Here is how we like to explain it.  Content marketing is a marketing technique where by the marketer creates and distributes valuable, relevant and consistent content to their target audience with the objective of driving profitable customer action.

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