So what do you think is Coke's or McDonald's most valuable asset? How about their Branded Name? They spend millions to brand themselves and to have a favorable image when people see their logo or hear their name.
Do you have Coke's marketing budget? Probably not, but you can keep this branding message in mind, and think of ways to create your brand recognition and make sure your target audience = your customers and prospects think favorably about you. Consider Promotional Gifts. Put your logo or branded message on a pen or mouse pad and I guarantee your customer will say thank you.