Maybe there are too many ways to be in touch. Email, Facebook, twitter, Skype, etc. all are great tools to stay in touch with friends, family and business contacts. But it has now become a full time job monitoring all these communication tools, when do I have time to work?
As a marketer, I have to consider my audience. How and when do they want to hear from me? As business people we need to get in touch and stay in touch with our business contact in the way that works best for them. Every audience is unique; make sure you put yourself in their shoes when considering how you will communicate to your customers and prospects.