1. Your Device is Better, So Why is No One Buying It?

    Your Device is Better, So Why is No One Buying It?

    The reality is that the people making purchasing decisions don’t always see the need for a better product. This is also the hardest truth for product manufacturers to accept—especially after they’ve launched their product and results fail to meet revenue expectations. They have invested time, money, and energy to create a better solution, so why aren’t sales meeting forecasts?

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