1. Exceptional Customer Experience Across All Channels, All the Time - DOCUMENT Strategy Media

    Today, customers expect more relevant, timely information that is personalized to them in the channel of their choice. InfoTrends found that 34% of customers want to choose their communications preference. Even though we’re in a highly digital age, human interaction remains a vital component of customer satisfaction, with 83% of US consumers preferring to interact with human beings instead of digital channels, according to Accenture's 'Global Consumer Pulse Survey.' As a result, organizations need a hybrid communications strategy that responds to today’s business reality where customer experience is king.

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