As a small business owner, you've probably experienced big brand envy - that feeling you get when you see a big brand’s successful social media management or customer outreach campaign. That big brand’s campaign is everywhere you look, and people are fervently lapping it up. You can’t help but feel envious.
How you wish you could have the same success. But alas, you own a small business, you don’t have the budget, and certainly not the big name that’s necessary to pull off a successful social media campaign.