1. Should I spend some marketing dollars?

    Should I spend some marketing dollars?

    The Small Business Association suggests companies budget 7% to 8% of revenues for promotion, but the average small business spends 1% or less.  We find that most small companies don’t even have a written budget and have no plan on how they will market or grow their company.

    In this time of fear, during the coronavirus lock-down, many businesses aren’t making any money and are not even considering spending their precious dollars on marketing.  Yet this is exactly when you should be planning your comeback and your marketing campaign should start prior to the start of your business comeback. 

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