1. In a time of COVID-19, to advertise or not to advertise?

    In a time of COVID-19, to advertise or not to advertise?

    Research shows that 92% of consumers believe brands need to keep advertising. In fact, inundated by round the clock news of COVID-19, consumers welcome ads as a form of distraction and entertainment, giving them a certain sense of normalcy.

    To help brand marketers still sitting on the fence make their decisions, here’s a creative checklist to take stock of ads and the creative development process during the COVID-19 crisis:

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