1. Why It's Smart to Focus on Strategic Growth Instead of Going Viral

    Why It's Smart to Focus on Strategic Growth Instead of Going Viral

    The modern-day term "viral" applies to content that is shared outside its target audience. You’ve likely seen viral content make its way through morning news, social media and, if the content goes far enough, in emails from your grandparents.

    Yes, seeing viral stories, brands, and videos is exciting—especially for those involved that get to bask in their 15 minutes—but going viral is not a long-term solution. It also takes a lot of work for brands to analyze the piece of content and put careful strategy behind it.

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