1. Leads are not Referrals

    Leads are not Referrals

    So, what is the difference between referrals and leads? When I attended the Chamber of Commerce events, they encouraged us to pass leads among us. However, in BNI, we believe in the power of referrals. These two words may sound alike as they both seek out new clients for the person you are referring to. […]

    The post Leads are not Referrals appeared first on Dr. Ivan Misner®.

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