1. Life Insurance Considered One of the Most Important Assets for Consumers Grappling with Finances Amidst Pandemic

    Life Insurance Considered One of the Most Important Assets for Consumers Grappling with Finances Amidst Pandemic

    Life Insurance Considered One of the Most Important Assets for Consumers Grappling with Finances Amidst Pandemic As a result of COVID-19, American consumers are more focused on financial planning, with 60% of respondents thinking differently about their financial future, according to a new study from Lincoln Financial Group (NYSE: LNC).1 With respondents most likely to feel 'stressed' or 'anxious' about financial planning, consumers are motivated to take action, ranking life insurance as one of the top three most important financial assets to continue funding (after emergency savings, and tied with retirement savings accounts). Nearly ...

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    1. As we head into Life Insurance Awareness Month, it's encouraging to see the importance of life insurance resonating across generations, with increasing appeal among younger demographics.
    2. Life insurance coverage is critical in helping families secure their financial futures.
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