1. Digital Wallets Are Now A Key Part Of The Customer Experience. Here’s Why.

    Digital Wallets Are Now A Key Part Of The Customer Experience. Here’s Why.

    Customer experience (CX) is now “everything,” according to PwC and other retail analysts. CX is the factor that drives shoppers to pay more in some stores and avoid others altogether—and one of the elements that has a huge impact in CX is convenience. That’s especially true in eCommerce, where checkout friction keeps the cart abandonment rate hovering around 70%, year after year.

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