1. What's Up With Unboxing Videos? The Trend You Must Try

    What's Up With Unboxing Videos? The Trend You Must Try

    We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to products and the brands behind them.

    Unboxing videos are exactly that – people opening up products to give viewers a little taste of what’s inside. In fact, unboxing videos have become so popular online, it would take more than seven years to watch all the videos on YouTube with “unboxing” in the title! (Think With Google – Marketing Research & Insights)

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