1. Featured Articles

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    1. Branding 101: Let's Talk Logos

      Branding 101: Let's Talk Logos

      A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that represents your business. Your logo should tell a story about your company and portray your brand’s personality. Not sure what your brand’s personality is? Take this free online quiz to determine yours.

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    2. The Secrets to Attracting Ideal Customers

      The Secrets to Attracting Ideal Customers

      You put together the business plan, signed the lease, designed an informative website and…*crickets*. 

      It can be pretty discouraging when you put in the effort, but you’re not attracting your ideal clients. Fortunately, there are steps you can take to get you there! However, always remember that to attract your ideal customers organically, it takes time. Remember the cliche saying, 'Rome wasn’t built in a day,' well, that applies here too!

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    3. How to Create Buzz Around a Launch With Promo Products

      How to Create Buzz Around a Launch With Promo Products

      So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwhelmingly successful.

      However, even with the countless social media posts, in-person sales meetings, and hours of planning out a marketing strategy, if you don’t promote the release in a way that piques your audience’s interest, it, unfortunately, will become an oversight.   

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    4. Why You Need Promotional Products

      Why You Need Promotional Products

      In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advertising medium across all generations. If you want to expand the reach of your brand, promotional products are the way to go. Nearly nine of ten consumers remember the branding of a promotional product and roughly eight in ten looks up the brand after receiving a promotional product.

      So, let’s discuss the who, what, where, and why of promotional products.

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    5. California Eases Access for Low-Income Residents to Get Free Health Coverage | Best States | US News

      California Eases Access for Low-Income Residents to Get Free Health Coverage | Best States | US News

      . A provision in California’s newly approved state budget will eliminate the asset test for the 2 million Californians enrolled in both Medi-Cal and Medicare, the federal health insurance program for people 65 and older and people under 65 with certain disabilities. Instead, their financial eligibility will be based solely on income, as it is for the millions of other people in Medi-Cal.

      Read Full Article
      Mentions: California Medicare
    6. 9 Useful Apps for Sales & Marketing Professionals

      9 Useful Apps for Sales & Marketing Professionals

      Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you’re ever going to make it through the day.

      The solution is simple: apps.

      Struggling to plan a meeting? There’s an app for that.

      Trying to back up your files? There’s an app for that.

      Planning a business trip? There’s an app for that.

      Below are the top 10 apps guaranteed to make your working life a little easier. Whether you’re trying to share notes or creating a to-do list, these apps will bring that much needed peace of mind.

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    7. How to Juggle Work and Life Balance Like a Boss

      How to Juggle Work and Life Balance Like a Boss

      You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can get unnecessarily challenging. Do you ever wonder why that is the case? You are doing everything according to the textbook: waking up early, checking off the to-do list, and even putting in extra hours just to confirm that everything is going as planned. And every day the same motto echoes in your ears – 'lather, rinse, repeat'.

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    8. How to Manage the Workload of a Leader

      How to Manage the Workload of a Leader

      We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every day. They’re rock stars through and through. So, how do you become as driven and as organized as they are? Below are some tips on how to manage the workload of a leader.

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      Mentions: Local Business
    9. How to Pay Less to your Current Suppliers

      Did you know that your competitors are paying less for the goods and services you buy…with your vendors!

      Beacon Sales and Marketing has partnered with Optimally Business Performance to provide you with their unique expense-reduction technology.

      Optimally brings their proprietary big data A.I. technology to the forefront of how companies can reduce operating expenses. Optimally has built one of the largest data lakes in North America, housing $6 Trillion worth of vendor-specific invoice data from more than 10 million U.S. businesses. 

      The Optimally Data Science team has normalized and categorized this data, allowing Optimally the unique ability to benchmark pricing inequities between your current vendor pricing vs. the same vendors best-in-class pricing. This benchmarking technology is the most innovative tool available for businesses to ensure that their vendor pricing does not leave them at a competitive disadvantage. 

      Unlike any other "expense-reduction" company you may be familiar with ...

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    10. Why You Should Be Having More Fun at Work

      Why You Should Be Having More Fun at Work

      In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at work, you are probably not being as efficient as you should be. Well, ladies and gentlemen, the 21-century is upon us, and in the era of the brewing 2020 workspace, introduced by the millennial takeover – fun is an integral part of company value. And that is why we’ve outlined plenty of reasons for you and your team to join in on the celebration and have a blast at work

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    11. Local company offers Covid-19 at home/office test

      Beacon is offering the at home/office Covid-19 test in large or small quantities.  Multiple suppliers, suggest you contact us for current best offers.

      Covid-19 Rapid Antigen Test. Test with reliable results within minutes. Made in the USA. Lateral flow assay, No equipment required, Results within 10 minutes, minimally invasive specimen collection, nasal swab, POC (in patient care setting). Detects SARS-CoV2 nucleocapsid protein antigen with ultra high performance. Identifies acute infection with 88.4% sensitivity and 100% specificity. Complies with FDA

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    12. L.A. and Orange counties to move into orange tier,

      L.A. and Orange counties to move into orange tier,

      Los Angeles and Orange counties will soon expand indoor dining and welcome back theme parks, bars and other businesses long shuttered by the COVID-19 pandemic, health officials said Tuesday.

      Both counties are officially scheduled to move into the orange tier, the third stage of the state’s reopening plan, when the risk of contracting the virus is considered “moderate.” Case rates have been lowered to the benchmark of between 1.0 and 3.9 daily new cases per 100,000 people, a standard among others set by the state in order for a county to move into the orange tier.

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    13. Why Copywriting Matters for Your Business?

      Why Copywriting Matters for Your Business?

      It doesn’t matter if you are the marketing director at a medium-size company or just launching a website for your new business, copywriting is one of the most important marketing tools to use to be noticed among millions of other options. 

      From blogging to words on your landing page, here is a rundown of what you can do to boost traffic to your site and stand out among the crowd. 

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    14. Unemployment Tax Break: Don't Amend Your 2020 Tax Return Quite Yet

      Unemployment Tax Break: Don't Amend Your 2020 Tax Return Quite Yet

      Americans who received unemployment benefits last year can claim a special new tax break included in the $1.9 trillion American Rescue Plan Act recently signed by President Biden: Up to $10,200 of unemployment benefits received in 2020 is exempt from federal income tax for households with an adjusted gross income under $150,000. If you're married, you and your spouse can each exclude up to $10,200 of unemployment compensation.

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    15. Get Credit for IRA Contributions Made by April 15 on 2020 Tax Returns

      Get Credit for IRA Contributions Made by April 15 on 2020 Tax Returns

      WASHINGTON, D.C. — The Internal Revenue Service announced that taxpayers of all ages may be able to claim a deduction on their 2020 tax return for contributions to their Individual Retirement Arrangement (IRA) made through April 15, 2021. There is no longer a maximum age for making IRA contributions. An...

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    1-24 of 2564 1 2 3 4 ... 105 106 107 »
  1. Beacon Promotional Product Web Store


    Click on the picture to go to our web store and find out special of the day.  You can also contact us with any questions.  Email us at:  Sales@Beacon-SM.com


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    Consulting and Outsourcing, Business development for our clients.

    Beacon now also offers thousands of Promotional Products with your logo.

    We provide our clients with qualified leads.


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