1. Articles from Tom Popomaronis

    1-2 of 2
    1. How to Boost Sales When Consumers are Spending Less

      How to Boost Sales When Consumers are Spending Less

      Know me before selling me; that’s what Americans expect from sales reps.

      In a recession, it’s critical to align with customer preferences to avoid losing sales to rivals. Competition is stiff, as people have less disposable incomes. A 2018 study by the Federal Reserve found that 40 percent of Americans can’t come up with $400 to pay for an emergency. And that’s before 40 million people were out of work virtually overnight.

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    2. How to Simply (and Effectively) Make Your E-Commerce Business Stand Out

      How to Simply (and Effectively) Make Your E-Commerce Business Stand Out

      There's plenty of money to be had, but you need to distance yourself from your fiercest competitors.

      For e-commerce as a whole, business is booming. According to estimates from Statista, the number of worldwide digital buyers is expected to reach 2.14 billion by 2021, with global e-commerce sales exceeding $4.5 trillion. While this paints a positive picture overall, many e-commerce sites struggle to see success for themselves.

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    1-2 of 2
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