1. Articles in category: Business

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    1. 6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)

      6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)

      Promotional-only social media, paper-based marketing and poorly produced videos are on the "no-no" list. And who can forget that "Domino's Forever" campaign?

      Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise.

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    2. Freelance Marketing Writer in Orange County California | Linda Coss

      Freelance Marketing Writer in Orange County California | Linda Coss

      Harness the Power of Words
      Words have extraordinary power. Which is why when it comes to your marketing materials, words matter. A lot. The right words can entice, excite and educate. They can appeal to your prospects’ needs and emotions to engage and sell. In fact, strong writing has the power to win people over and get the results you want.

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      Mentions: Local Business
    3. 25 Employee Payroll Tips for Small Business Owners

      25 Employee Payroll Tips for Small Business Owners

      Payroll can be a challenging task for any small business but with the right tools, it can become easy and routine. There are a number of best practices for payroll management you can follow to keep you and your employees happy. We asked experts to share employee payroll tips for a healthy, sustainable small business. Here are 25 expert employee payroll tips for small business owners: 1.

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    4. Tax Season May Be Over, but You Can Make These 4 Moves to Lower Your 2019 Taxes

      Tax Season May Be Over, but You Can Make These 4 Moves to Lower Your 2019 Taxes

      Tax Season May Be Over, but You Can Make These 4 Moves to Lower Your 2019 Taxes  Save Now that summer is kicking into gear, many of us are more focused on barbecues and beach days than potentially tedious matters like taxes . And with your next return not due until April 2020, you may not have the patience or desire to deal with tax matters anytime soon.

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    5. The Self-Employed Worker's Guide to Social Security

      The Self-Employed Worker's Guide to Social Security

      Self-employed workers face some unique financial challenges, including extra hoops to jump through at tax time and no employer to match their retirement fund contributions. The rules surrounding Social Security are also a little different for these workers, and it's crucial that you understand them so you don't accidentally cost yourself benefits. Here's a look at how being self-employed impacts how much you pay into Social Security and how much you get out.

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    6. Am I an Independent Contractor or an Employee?

      Am I an Independent Contractor or an Employee?

      Whether a worker is an independent contractor or an employee is largely determined by how much control a business exerts in its relationship with the worker, according to the U.S. Department of Health and Human Services.

      One of the first aspects of determining the locus of control is whether there is a signed written contract for services to be completed within an established timeline, or an employment agreement spelling out benefits such as health, life, and disability insurance, paid time off, or a retirement plan.

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    7. Did You Owe Money on Your Taxes This Year? You're in Good Company

      Did You Owe Money on Your Taxes This Year? You're in Good Company

      Did You Owe Money on Your Taxes This Year? You're in Good Company A large number of filers got an unpleasant surprise in 2019: a whopping tax bill.  Each year, the majority of people who file a tax return wind up getting a refund . And while that still held true for the 2019 tax season, a significant number of filers wound up in the opposite situation: They owed money to the IRS.

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    8. Many people are moving from California to Texas - Business, tax and regulation

      Many people are moving from California to Texas - Business, tax and regulation

      Everyone is from California. Are they kicking y’all out?” asks a curious bureaucrat at the Department of Public Safety in Plano, a city near Dallas. In the previous week she had helped 20 people from California apply for a Texas driving licence. Those keeping score in the contest between the two states do not have to look far to notch up points for Texas. On the way to the state Capitol building in Austin to interview Greg Abbott, the governor, your correspondent discovered that her driver had recently relocated from southern California to start a family in a more affordable city.

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    9. LLC or sole proprietorship? USC expert answers your burning small business questions

      LLC or sole proprietorship? USC expert answers your burning small business questions

      BY Joanna Clay June 17, 2019 Running your own business can be rewarding, but don't forget to protect your company and plan ahead. (Illustration/iStock) Starting a business comes with a lot of questions, from whether to start an LLC or go the sole proprietor route, to protecting yourself as an independent contractor. Michael Chasalow created USC Gould‘s Small Business Clinic.

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    10. What to know before you retire with your spouse

      What to know before you retire with your spouse

      Getty Images Do you plan to retire at the same time as your partner? So many variables make it harder for modern couples to figure out the answer to that question. Today's seniors are healthier and active. Workplaces offer more flexible schedules. Health care costs may make it attractive for at least one partner to continue drawing benefits and a salary for longer than expected.

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    11. Calif. Assembly Approves New Standards Requiring Freelance Workers To Be Classified As Employees

      Calif. Assembly Approves New Standards Requiring Freelance Workers To Be Classified As Employees

      California residents working for companies like Lyft and Uber would get the rights of employees entitled to a minimum wage and workers compensation under a law the state Assembly passed on Wednesday.

      The sweeping bill, which now goes to the California Senate, carries new standards defining whether workers are employees or independent contractors, upending how workers are treated in industries from trucking to the burgeoning gig economy.

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    12. 3 Ways You Can Increase Sales Without 'Selling'

      3 Ways You Can Increase Sales Without 'Selling'

      The simple answer is, we don’t trust salespeople. We love buying things, but we hate being sold to!  When was the last time you met a salesperson who you truly believed was putting your needs ahead of his or her own financial interest?  

      As an entrepreneur, you may see a serious dilemma here. To be successful, you have to constantly sell: to customers, investors, strategic partners, employees and new hires. En route, you must figure out how to help each of these constituents embrace your vision, products and business model -- but not come across as “sales-y” in the process.

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      Mentions: Walmart Branding
    13. GDPR one year on: CEOs, politicians push for US federal privacy law

      GDPR one year on: CEOs, politicians push for US federal privacy law

      One year ago, Europe’s landmark privacy law called the General Data Protection Regulation (GDPR) put big tech on the defensive.

      Now, with their companies under unrelenting scrutiny over how they handle user data, Facebook CEO Mark Zuckerberg, Apple CEO Tim Cook and Google CEO Sundar Pichai have called for similar “comprehensive privacy legislation ” on a federal level in the U.S.

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    14. 6 Apps That Help You Stick to Your Goals

      6 Apps That Help You Stick to Your Goals

      Opinions expressed by Entrepreneur contributors are their own.

      We all know the importance of setting goals -- they hold you accountable, tell you what you truly want and help propel you forward. Whether we strive to get started on that new project, spend more time at home, launch a new product or want to lose weight, many of us simply state our goals but fail to set deadlines and track our progress toward achieving them.

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    15. New Report: US Cannabis Market Could Hit $22.7B by 2023

      New Report: US Cannabis Market Could Hit $22.7B by 2023

      Legal marijuana will no longer be an exclusively West Coast phenomena as East Coast and Midwestern states legalize huge new markets.

      A new report projects the cannabis market in the United States will reach $22.7 billion in sales by 2023. The estimates in the Brightfield Group report imply a compound annual growth rate (CAGR) of 20 percent over the next four years.

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