1. Articles in category: Business

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    1. How to Leave a Positive Impression for Your Next Event

      How to Leave a Positive Impression for Your Next Event

      Do you coordinate for an association or community?

      There’s certainly lots to coordinate and plan when it comes to association or community events.  You have to think through the event itself, the venue, the tables, the food, the speakers, speaker gifts, etc.

      You also need to think about the audience in attendance at these events. How do you want your organization perceived by them? What can you plan as a special give away to them that leaves a lasting impression?

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    2. 5 Leadership Strategies to Improve Team Performance and Grow Your Small Business

      5 Leadership Strategies to Improve Team Performance and Grow Your Small Business

      The best ways to react when your team members seem uninspired and unmotivated.

      Every small business owner aspires to grow, but that process involves challenges that are not easily fixed just by talking about goals, budgets and weekly tasks. Sometimes, a subculture of dissatisfaction creeps in, and employees start to feel uninspired and unmotivated.

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    3. Why Lifelong Learning is the Key to Entrepreneurial Success

      Why Lifelong Learning is the Key to Entrepreneurial Success

      The key to success has less to do with obsessing over consuming the 'right kinds' of materials and more to do with how you use what you learn.

      How can we make learning our default mode?

      According to Holmes, it’s not about amassing random knowledge or memorizing copious amounts of information. It’s about turning what we absorb into strategic action.

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    4. Downside of California’s decade of boom

      Downside of California’s decade of boom

      Right now, politicians and media alike are juxtaposing the hallmarks of California’s current boom with our deep problems — as if they represented a contradiction, and a puzzle. How can a place be so wealthy and innovative and progressive, they ask, and yet so poor and calamitous and ungenerous at the same time?

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    5. How to Save for Retirement While Running a Business

      How to Save for Retirement While Running a Business

      Entrepreneurs who put all their eggs in a single savings basket put themselves at risk.

      Freelancers, solopreneurs and small-business owners take huge risks by choosing self-employment over traditional careers. Not only do they give up the security of steady paychecks, but they must also give up the perks that come with the cash.

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    6. Important Tax Due Dates & Deadlines – 2020 IRS Tax Calendar

      Important Tax Due Dates & Deadlines – 2020 IRS Tax Calendar

      Email Do tax deadlines seem to sneak up on you? April 15 isn’t the only important day on the tax calendar. There are a number of important tax deadlines throughout the year that may or may not impact you depending on factors such as whether you own a business , make estimated tax payments , or contribute to a retirement account . This tax deadline calendar should help you stay on top of those deadlines in 2020 and avoid penalties and interest.

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    7. Help! I’m A Freelancer Who Maxed Out My Roth IRA. Where Do I Go Next With Retirement Savings?

      Help! I’m A Freelancer Who Maxed Out My Roth IRA. Where Do I Go Next With Retirement Savings?

      I write about banking, finance, and consumer issues. Share to facebook Share to linkedin Getty More than 7,000 media workers lost their jobs in 2019 , pushing many of the laid-off reporters and editors into the unstable world of freelance journalism. Building a freelance career comes with some freedom, but with a lot of complexity. Although you may not always think of freelancing in these terms, becoming a freelancer means you’ve put yourself in charge of running your own small business.

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    8. Why Promotional Product Are So Effective

      85% of promotional product recipients will eventually do business with the advertiser, which means 17 out of 20 people will become a customer at some point because of the efforts made to distribute industry items. (Fully Promoted Franchise)
          That’s a great return on investment.
          Can you say that about other marketing tactics? 
      Take social media for example. You can build a huge following but that doesn’t guarantee you 85% return on your time and effort. Now, I’m not saying social media is bad. No, it’s still necessary. People need multiple ways of interacting with you. 

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    9. How to Build an Audience From Scratch

      How to Build an Audience From Scratch

      Your content may be ready to go, but you also need to secure a receptive group of customers.

      In this video, Entrepreneur Network partner Greg Rollett discusses how to build your audience, even if you're starting from scratch. According to Rollett, one of the main questions he receives from others is how to build an audience when you don't have one at all.

      In order to create content that speaks to your intended audience, you must first look to define who your audience is and what they want. Once you've tackled finding the right group, you can begin marketing to them. You goal is not to be the most famous in the world, but the best-known witihin your particular space. Once you start focusing on your selected audience, your content will have far more impact.

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      Mentions: Apple Branding
    10. 5 Content Marketing Trends You Need to Know for 2020

      5 Content Marketing Trends You Need to Know for 2020

      Use new content marketing tactics to engage customers.

      It's a new decade and with it comes content marketing trends that will change content creation for businesses.

      Plus, content marketing isn’t the only thing that’s changing -- people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging content.

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    11. Tom Purcell: Don’t take cyber scammers’ bait in 2020

      Tom Purcell: Don’t take cyber scammers’ bait in 2020

      One of 2019’s biggest stories will be bigger in 2020: Cyber scams are on the rise.

      “As people increasingly conduct business and live their lives online, more and more criminals are leveraging the internet to steal,” reports Forbes’ Stu Sjouwerman.

      The dirty rotten scammers continue to evolve, too, targeting businesses, government organizations and individuals alike with increasingly sophisticated schemes.

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    12. Most Influential: Meet Orange County’s 100 top influencers for 2019

      Most Influential: Meet Orange County’s 100 top influencers for 2019

      News Most Influential: Meet Orange County’s 100 top influencers for 2019 2019 Orange County Register 100 Most Influential. (Collage by Paul Bersebach, Orange County Register/SCNG) By Todd Harmonson | tharmonson@scng.com | Orange County Register PUBLISHED: December 23, 2019 at 8:50 am | UPDATED: December 24, 2019 at 7:14 am Influencers make their marks in Orange County in myriad ways.

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    13. Everything you should be doing to prepare for tax season

      Everything you should be doing to prepare for tax season

      Everything you should be doing to prepare for tax season iStock April 15 may seem far away, but the end of the calendar year is actually the perfect time to start preparing for tax season. Taking a little time now will make filing your taxes a much smoother process. Here’s what you should be doing now to get ready: 1. Know What Information You Will Need The first step in getting organized is a checklist of the specific documents and information you need.

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    14. Turning 30? Follow these 5 investment strategies to save more and become rich

      Turning 30? Follow these 5 investment strategies to save more and become rich

      Everyone wants to be financially secure by the age of 35 to 40 years. However, this doesn't happen overnight or in a span of 1-2 years. Experts, therefore, suggest starting early with investments to achieve this goal. You need to follow certain strategies to ensure that you are on the right track with your money and also financially secure for the future.

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      Mentions: retirement
    15. 10 Common Mistakes To Avoid When Exiting Your Business

      10 Common Mistakes To Avoid When Exiting Your Business

      I was recently struck by an article written by Mitch Gorochow of the Center for Business Transition at RSM US LLP, the nation’s leading provider of audit, tax and consulting services focused on the middle market. In his piece, Gorochow laid out his case for the top 10 mistakes business owners make when they consider exiting their businesses. It’s worth reading the entirety of the article when you get the chance, but here’s my take on those 10 mistakes Gorochow identifies.

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    16. California population growth slowest since 1900 as residents leave, immigration slows

      California population growth slowest since 1900 as residents leave, immigration slows

      The Golden State remains stuck in the slow lane when it comes to population. The number of Californians increased to 39.96 million, with new data from the Department of Finance showing mostly downward trends. They are rooted in fewer births, coupled with increased deaths among an aging population. The Golden State, however, has also seen changes in international migration, along with more and more residents leaving the state.

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    17. Something you should know about = Life insurance’s major role in business succession planning

      Something you should know about = Life insurance’s major role in business succession planning

      For many business owners, succession planning is top of mind these days — with good reason. Last year, there were 30.2 million small businesses in the U.S., according to the Small Business Administration, which represented 99.9 percent of all U.S. businesses. Those businesses are operating amidst an unprecedented generational transfer; indeed, there is a tidal wave of business exits on the horizon. Early baby boomers have reached retirement age – they’ve already started transitioning their businesses – and the tail end of this generation will get there in a few short years. Proper business succession planning requires at least an 18-month time horizon; if they haven’t yet begun planning for business succession, they’ll need to catch up fast.

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    18. Hala Dabboussy PRESENTS: 6 Steps to a Better Business

      Hala Dabboussy PRESENTS: 6 Steps to a Better Business

      Has your business grown and now stagnant or not growing as fast as you think it could?  Need some answers to those questions?

      Join me as I introduce 6 Steps to a Better Business to learn how to:
      -Work ON your business instead of IN your business
      -Turn your advertising and marketing into an investment instead of an expense
      -Leverage your time to maximize efficiency and profits
      -Recruit, motivate, educate, and retain exceptional employees

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      Mentions: Local Business
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