Here's this "magic list":

1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their businesses or lives?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical)
8. Do they have their own language?
9. Who else is selling something similar to their product, and how?
10. Who else has tried selling them something similar, and how has that effort failed?

Thanks to widescale vaccinations, the global pandemic might soon be winding down. Small businesses are already preparing to go back to their “normal” pre-pandemic operations.

However, what if you have been sitting on your hands throughout the pandemic and have decided that you want to launch a business now?

Without further ado, here are the best five businesses that I think make the most sense to launch right now.

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21.

Most marketers I know who use landing pages to make direct sales online focus on conversion: getting as many visitors as possible to the landing page to place orders.

Life insurance is a powerful tool in wealth management with a long history dating back to Ancient Rome. Roman soldiers participated in “burial clubs,” in which members pooled resources to help pay funeral costs for the deceased. The actuarial tables used by insurance companies today to help determine policy premium costs have their origin dating back to the 1700s.

In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Marshall and Zamir offer 6 ideas for turning prospects into customers.

One of my favorite quotes is from Og Mandino: “Always do your best. What you plant now, you will harvest later.” This thought is certainly true for your Instagram account.

Preparing for your business may be more detailed than planning for personal taxes, and it requires you to consider more options. Be aware of the types of allowable business tax deductions that you can claim in order to reduce your taxes payable.

Related: How Will the Biden Tax Plan Affect Your Small Business?

The CDC announced new guidelines that say that Americans who have received the can gather with other vaccinated people without wearing masks or maintaining social distance. They added that vaccinated people, such as grandparents, can safely visit and hug family members who aren't vaccinated, as long as they aren't in a high-risk category due to underlying medical conditions.

It takes a lot of diligence and dedication to retire young when you are a millionaire who built your fortune on your own.

Some have done so since the age of 28, while others achieve financial independence at 50. In any case, retiring young is not something that everyone can handle.

Everyone has the possibility to grow. Abraham Maslow once said, "One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again."

Under founder Mark Zuckerberg, FB, the leading social media platform with a market cap of over $735 billion, has made money hand over fist on advertising. The platform has billions of users worldwide.

AAPL, the late Steve Job’s company, is run by his protégé, Tim Cook. While Mr. Cook does not have the founders’ rewards that Mr. Zuckerberg reaped, he is still a billionaire. Moreover, Tim Cook runs the world’s leading company with a market cap of over $2.2 trillion, three times FB’s size.

In 1978, the expert Marilyn Loden coined the term " glass ceiling" to describe the unequal employment situation that makes it more difficult for women to climb the job market. Forty years later, the term is still in force in an environment in which even having women in managerial or senior management positions implies greater effort.

The pandemic changes the way consumers behave in all aspects of their lives. As they took refuge in their homes, they adopted new digital services at a dizzying rate. In addition to the growing health and hygiene concerns, the economic recession and the related decline in consumption , the change in people's lives is staggering.

Being happy and feeling productive means self-realization, reaching the goals of a human being. It is a "state of great spiritual and physical satisfaction."

This state does not depend on what your company does for you, it does not depend on your partner, on your parents. It depends on you, your thoughts, your habits and your decisions.

If you’re in a position, you will have to assemble a team of diverse personalities and skillsets. Even if you’re flying solo, you may have to work with freelancers or contractors occasionally.

Regardless of your exact situation, if there’s a weak link, that definitely can cause bottlenecks and hamper productivity. Even worse? It can damage morale, as 47% of employees have stated that lazy employees are their No. 1 pet peeve.

Whether you're looking to make some fast cash, or you're after long-term, more sustainable income-producing results, there are certainly ways you can make money online today. The truth is that making money online isn't as difficult as most make it out to seem. It does require some discipline.

has launched a new initiative to battle racism and push forward “racial equity” across the U.S. In a press release, the company revealed several new projects that will be part of its Racial Equity and Justice Initiative.

The $100 million initiative aims to dismantle "systemic barriers" to opportunity and fighting injustices faced by communities of color.

One of the rising tech sectors today is data aggregation with many millennials coming to the forefront of the industry to bundle information and convey it in a summary form.

To fully understand what data aggregation is, let's look at this example: Data-collecting companies, like Facebook, gather intelligence such as likes or page-visits users consume.

In the past, multi-million-dollar businesses have been upended during pandemics, wars, and plagues. One lesson stands out from this history: only a business that learns how to adapt can be considered “fit” and ready to survive — or even thrive.  

Marketing is the lifeblood of every business, and also a vital aspect of building a fit business that can thrive post-Covid. Here are a few key ingredients you need to build your “business fitness.”

The increase in the value of the shares of the high-end electric car firm Tesla , caused its CEO Elon Musk to become the second richest man in the world, supplanting the co-founder of Microsoft , Bill Gates .

According to the Bloomberg Billionaires Index , the 6.58% rise in Tesla's shares brought Musk's fortune to $ 127.9 billion.

As we know, Content Marketing is no longer a new and simple concept to carry out as when it was born as a strategy. A few years ago its implementation represented a competitive advantage for companies and although it has been a practice in the business world for a long time, including startups , it does not mean that it is correctly executed in the case of having one, since you can take the risk of staying far behind your competitors.

Do you love the food from your favorite restaurant ? Sure yes, but do you know that you, as a consumer, are a key player in creating a business environment that benefits the entire sector? One of the main learnings that the restaurant industry has had in recent months is that, if before a website itself was desirable, now it is essential.

You’re intimately familiar with your starting point – the business you’ve nurtured and grown. You understand your destination – successful around the country or around the world. You have the passion and the proof of concept, but you don’t have the roadmap to move from point A to point B. You’re not alone.