As we know, Content Marketing is no longer a new and simple concept to carry out as when it was born as a strategy. A few years ago its implementation represented a competitive advantage for companies and although it has been a practice in the business world for a long time, including startups , it does not mean that it is correctly executed in the case of having one, since you can take the risk of staying far behind your competitors.

Do you love the food from your favorite restaurant ? Sure yes, but do you know that you, as a consumer, are a key player in creating a business environment that benefits the entire sector? One of the main learnings that the restaurant industry has had in recent months is that, if before a website itself was desirable, now it is essential.

You’re intimately familiar with your starting point – the business you’ve nurtured and grown. You understand your destination – successful around the country or around the world. You have the passion and the proof of concept, but you don’t have the roadmap to move from point A to point B. You’re not alone.

U.S. health officials offered a hopeful message on Wednesday: "We're cautiously optimistic that will become available, although likely in limited quantities, before the end of 2020," Jay Butler, deputy director for infectious diseases at the Centers for Disease Control and Prevention, said at a press briefing.

At no time in recent history have businesses suffered as much as they have in the year 2020. Small-scale have been the most hard-hit.

Many things make the world evolve quickly and tragedy is one of them. Occurrences like Covid have an uncanny ability to redefine business priorities for the foreseeable future and it is clear that this has done just that.

Globally, women encounter innumerable challenges in the workplace. One of the major challenges women encounter is unconscious . Research has shown that women are stereotyped due to conscious and unconscious bias. Some men don’t realize that there is a prevailing unconscious bias that is preventing women from breaking the glass ceiling.

Social media. Short sentence, long conversation. Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media.

The era of the banner ad is dying out, slowly but surely. It might have worked for older, less tech-savvy demographics, but it’s not going to be nearly as effective in the future.

Dawn Lafreeda is President, CEO and founder of Den-Tex Central, Inc. dba Denny's Restaurants. In 1984, she opened her first Denny's and since then, has built an incredible 85-location operation. Lafreeda, like so many business owners in the restaurant space, has been massively impacted by the pandemic but has found a way to manage her way through this incredibly destructive crisis. 

Or more appropriately, has found ways to manage her way through the crisis. Lafreeda's operation is challenged to follow safety protocols that vary from state to state, city to city, and frequently change with little or no warning. "In some instances, we had less than six hours notice to shut down dining rooms," she told Entrepreneur. "We have had to learn and adapt to new ways of doing business to sustain."

Between work , kids' lessons and chatting with friends and family, most people are feeling fatigue. But the videoconferencing company hopes folks will log on for a few more hours to take advantage of its new online platform and marketplace.

The public beta for OnZoom launched Wednesday with a slew of free and paid online events that cover everything from education and entertainment to health and home.

In this , Entrepreneur Network partner Brian Tracy says it is never too late to realign your thinking and shoot for success, so start by telling yourself just that: It's not too late.

Next, write down your goals. By seeing your goals on paper, you will crystallize the things you want to do and breathe life into the idea. You don't legitimately know what your goal is until you can describe it on paper.

The Verge reports that Microsoft is allowing its employees to work from home permanently. The software giant released a “hybrid workplace” plan that outlines its operational plan once its US offices eventually reopen.

In an internal message received by The Verge, Microsoft explained that it will now allow employees to work from home for less than 50 percent of their working hours, or for managers to approve permanent remote work.

Online consultancy firms have been able to generate massive revenues and cash for e-commerce clients through paid advertising. But for most of these firms, the success they enjoy today did not come easy. They had to spend a lot of money to test strategies and tactics initially to eventually develop their own in-house strategies that would yield results for their clients. Through his firm, Digiceptual, See helps beauty, fashion, and apparel brands generate more than seven-figures through paid advertising

Here are the top three lessons See and his team learned from their past five years of experience working with e-commerce clients.

When it comes to communication , we all tend to think that we are pretty good at it. The truth is that even those of us who are good communicators are not as good as we think. This overestimation of our communication skills is magnified when we interact with the people with whom we spend the most time.

Researchers at the University of Chicago School of Business put this theory to the test, and what they discovered is surprising. In the study, the researchers paired the subjects with people they knew well and then again with people they had never met. The researchers found that people who knew each other well did not understand each other better than those they had just met. Worse still, participants frequently overestimated their communication skills, and this was more pronounced with people they knew well.

During the early days of the pandemic, savvy business owners adapted and pivoted to meet new customer demands. Examples would be breweries and distilleries selling hand sanitizer or clothing manufacturers producing masks.

Unfortunately, the ship might have sailed on some of these new business ventures. Case in point: There are many distilleries now stuck with an inventory of unsold sanitizer. And, the mask market has become fiercely competitive.

However, there are still in-demand businesses that you could launch. These include:

In advance of the first presidential debate, it's important to know how each candidate might affect the and livelihood of small-business owners and people with side hustles. In order to do that, you need to be able to find a source you trust who can give you the facts. CPA and attorney Mark Kohler attempts to do just that in this video, by breaking down how intends to implement if elected.

What seemed like an easy and straightforward means of making sales is starting to look a tad bit difficult in terms of the cost of for D2C brands. We’re already seeing a saturation of D2C (Direct to Customer) brands who are trying to use paid search and paid social to get customers  —  thus reducing the ROI on ad spend and increasing the cost of acquiring customers

Gov. Gavin Newsom this week announced a statewide ban on new gas and diesel vehicle sales by 2035. The executive order, issued on Wednesday, aims to accelerate The Golden State's efforts to combat climate change and reduce its reliance on fossil fuels.

It's been a struggle trying to remain optimistic throughout the COVID-19 pandemic. Between adjusting to new routines and facing so much uncertainty, the crisis has definitely taken a toll on us emotionally, mentally and physically. And it's probably going to be this way until the foreseeable future.

I recently met with a leading global strategist, Ingrid Arna, to discuss the current economic climate and how she built an online business empire from home. Ingrid shared with me her top strategies with me, which I found
insightful and valuable. The following are Ingrid's words about building an online business:

In the midst of a global health crisis, it can be hard to visualize what things will look like in a year or two. So many unanswered questions remain. Trend forecasters and economists have been studying how this global health crisis has impacted business models around the world. As we gradually emerge from isolation, these models are being tested.