1. Articles from entrepreneur.com

  2. 1-24 of 346 1 2 3 4 ... 13 14 15 »
    1. 3 Marketing Lies Small-Business Owners Tell Themselves

      3 Marketing Lies Small-Business Owners Tell Themselves

      Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 percent. 

      That’s a shame, given that marketing brings in more money than it costs. A Nielsen study revealed an average return on investment of $1.09 for every dollar spent getting offerings in front of clients. Remember, that’s an average. With a little planning, marketing can deliver serious returns for even the smallest of startups.

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    2. Marketing Dos and Don'ts During a Crisis

      Marketing Dos and Don'ts During a Crisis

      Think short-, medium- and long-term, and know what you should and shouldn't be changing.

      These are extremely difficult times, and making it more difficult is that these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they should or shouldn't be doing with their business.

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    3. 4 Business-Boosting Strategies While Stuck in One Place

      4 Business-Boosting Strategies While Stuck in One Place

      Trying times demand innovative measures for online and social media marketers.

      Yup, things have changed. You don’t have the same resources you had a few weeks ago, and your kids are now your most unproductive co-workers ever — with no HR department to complain to. So, what can you do when you don’t have the resources you’re used to? You get resourceful.

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      Mentions: Social Media
    4. 65 Free Tools to Help You Through the Coronavirus Pandemic

      65 Free Tools to Help You Through the Coronavirus Pandemic

      There are more than 10,000 Coronavirus cases and more than 150 deaths in the US, according to the CDC. The stock market has taken a hit. Businesses are losing customers, and workers are losing jobs. It has become frightening, frustrating, and even maddening.

      The list includes links to the tools.

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    5. Coronavirus: Best Practices for Working From Home, According to a Six-Figure Social Media Entrepreneur

      Coronavirus: Best Practices for Working From Home, According to a Six-Figure Social Media Entrepreneur

      As businesses shift to remote working setups, here are top tips for staying productive and connected.

      This week, thousands of in-office workers will experience their first foray into the world of at-home work, as large and small businesses try to manage the threat of COVID-19 by asking their employees to work remotely.

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    6. 3 Ways to Safeguard Your Business as Coronavirus Spreads

      3 Ways to Safeguard Your Business as Coronavirus Spreads

      Act now to ease upstream and downstream impacts.

      Many have speculated about whether the current coronavirus outbreak will spark an economic recession. Renowned venture capital firm Sequoia Capital recently shared their experience of best practice, advising that, “Having weathered every business downturn for nearly 50 years, we’ve learned an important lesson: Nobody ever regrets making fast and decisive adjustments to changing circumstances.”

      Whether or not the novel coronoavirus and the disease it causes, COVID-19, end up inciting an all-out recession, the prudent entrepreneur ought to make sure they are prepared and ...

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      Mentions: China coronavirus
    7. Learn How to Use LinkedIn to Expand Your Consulting Business

      Learn How to Use LinkedIn to Expand Your Consulting Business

      If you’re a consultant, LinkedIn is the platform to master if you want to build a strong professional presence and consistently grow your business. With more than 80 percent of social media-generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience, learning how to effectively leverage this platform could be vital to scaling your company.

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      Mentions: Social Media
    8. Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

      Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

      As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

      Update: Since this story originally ran, the worldwide coronavirus outbreak has made video conferencing an essential component to keeping businesses running. This story originally ran in 2017, but the advice is as relevant as ever.

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      Mentions: coronavirus
    9. Instagram 101: How to Craft the Perfect Profile

      Instagram 101: How to Craft the Perfect Profile

      Did you know the moment someone looks at your Instagram, they immediately form an opinion based on your profile picture, bio, and what the rest of your feed looks like?

      First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less.

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    10. Cryptocurrency and Taxes: What You Need to Know

      Cryptocurrency and Taxes: What You Need to Know

      This year, for the first time, federal tax forms ask about your bitcoin and other cryptocurrency activities. Here's a look at the implications for your income taxes.

      Cryptocurrency is digital currency, or a “digital representation of value,” as the IRS puts it. You can’t see it, hold it in your hand, or put it in your wallet. It’s been in use for over a decade and has grown in popularity over the last few years.

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    11. 10 Things You Can Do to Boost Self-Confidence

      10 Things You Can Do to Boost Self-Confidence

      Take charge of your feelings, and start overcoming obstacles.

      Nobody is born with limitless self-confidence. If someone seems to have incredible self-confidence, it’s because he or she has worked on building it for years. Self-confidence is something that you learn to build up because the challenging world of business, and life in general, can deflate it.

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      Mentions: Mark Twain
    12. 8 Legal Requirements When You Start A Business

      8 Legal Requirements When You Start A Business

      Here's what entrepreneurs need to do to avoid costly mistakes down the line.

      Many people aspire to start their own business, but succeeding in the commercial marketplace is easier said than done. Companies led by inexperienced people unfamiliar with the legal requirements they need to fulfill are particularly susceptible to failure.

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    13. Survey: Here's How U.S. Workers Really Feel About Meetings

      Survey: Here's How U.S. Workers Really Feel About Meetings

      "Arriving late" is the biggest meeting taboo, according to the survey and infographic.

      Would you rather attend a bad meeting or... Go to the dentist? Talk politics at family dinner? Watch C-SPAN in a waiting room? Call Comcast? 

      If teeth cleaning, table fights, nonprofit television or on-hold music sound better to you, you're not alone: When employees were posed the "would you rather" scenario, these were the top four responses, according to a survey of 757 U.S. workers in 2019 (conducted by SurveyMonkey and commissioned by Google Calendar extension Clockwise). 

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      Mentions: Comcast Dentistry
    14. Why Developing Self-Awareness Is Key to Managing Your Time

      Why Developing Self-Awareness Is Key to Managing Your Time

      If you Google "time management," you'll just under 5.5 million results. You might notice some common themes within those results like using a calendar, learning to say "no," delegating and prioritizing your health. Techniques like following the 80/20 Rule, blocking out distractions, eating frogs in the morning and planning your schedule in advance are often mentioned.

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      Mentions: Google meditation
    15. How the 'Gratitude Effect' Can Reshape Your Life and Its Direction

      How the 'Gratitude Effect' Can Reshape Your Life and Its Direction

      Expressing gratitude completes the feeling of connection with others.

      I know when people hear the phrasean "Attitude of Gratitude” they are going to think, “yeah, yeah, sounds like more New-Age psychobabble. Where are the hard facts?”

      I agree that hard facts are important. To prove their importance, here are some sources who argue pretty convincingly about the science of gratitude’s positive impact:

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    16. How to Find a Stock On Sale That's Right for You

      How to Find a Stock On Sale That's Right for You

      When you encounter a stock for a worthwhile price, you will know it.

      What does it mean to buy a stock "on sale?" In this video, Entrepreneur Network partner Phil Town explains when to buy a stock to get the best return on investment.

      If you're looking for a stock on sale, Town emphasizes that you must practice patience, withstand the flow of emotions and resist fleeting impulses.

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      Mentions: Apple Branding
    17. 3 Ways to Get Free Publicity and Media Mentions for Your Business

      3 Ways to Get Free Publicity and Media Mentions for Your Business

      Getting media mentions builds credibility, increases your favorable exposure online and adds extra luster to your brand.

      Regardless of your title, industry or territory, most of us could use more positive exposure. Getting media mentions builds credibility, increases your favorable exposure online and adds extra luster to your brand. Who wouldn’t want these benefits?

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      Mentions: Branding Christmas
    18. 5 Leadership Strategies to Improve Team Performance and Grow Your Small Business

      5 Leadership Strategies to Improve Team Performance and Grow Your Small Business

      The best ways to react when your team members seem uninspired and unmotivated.

      Every small business owner aspires to grow, but that process involves challenges that are not easily fixed just by talking about goals, budgets and weekly tasks. Sometimes, a subculture of dissatisfaction creeps in, and employees start to feel uninspired and unmotivated.

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    1-24 of 346 1 2 3 4 ... 13 14 15 »
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