10 Magic Questions That Will Help You Get To Know Your Target Audience

Here's this "magic list":
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- What are they afraid of?
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- What trends are occurring and will occur in their businesses or lives?
- What do they secretly, ardently desire most?
- Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical)
- Do they have their own language?
- Who else is selling something similar to their product, and how?
- Who else has tried selling them something similar, and how has that effort failed?