Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your hallmark. Here are six things your business is missing out on if promotional products aren't a part of your marketing mix:

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it’s also important to prune your professional growth by reading books on leadership. Because how can you manage the success of a company, if you don’t take the time to be a successful business owner?

Here are 6 of our favorite books that will help you become the well-rounded, well-respected leader you were always meant to be! 

How would you describe your company in 30 seconds? 

This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how your services or products will solve their pain points. 
However, while it’s important to master your elevator pitch and feel confident delivering it, how can you go above and beyond to make your business even that more memorable? 
The answer is promotional products.

Description: Standard Door Hangers

Industry: Automotive

What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appointment scheduling.

Personalization: This shop wanted to increase the amount of customer surveys they received for feedback to improve their service center. They added a thank you message and a reminder for customers to check their email for a survey plus their web address, so they could easily schedule their next appointment online.

How it was distributed: The custom printed door hangers were hung over the rearview mirror of each car after the service appointment. Customers saw the message first thing upon picking up their vehicles from the shop.

Antimicrobial properties built in to protect the product. This product does not protect users or others against bacteria, viruses, germs or other disease organisms. Use to Open Doors and Press Touch Screens . Use to Press Elevator Buttons, ATM Buttons, etc. Handle Can Be Used to Hold Grocery Bags . Attaches to Your Key Chain. Complies with Prop 65. 3 3/4" W x 1 1/4" H

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are also used by companies, who use them to advertise services and products, build up brand identity, and to engage with potential clients. 

Showcase your brand's commitment to protection & wellness with your full-color logo imprinted on our dual-layer, 100% cotton premium mask. The outer layer is woven cotton with SilverClear technology, a non-toxic EPA registered antimicrobial that neutralizes growth of bacteria, mold, mildew and fungus that may otherwise cause odor, discoloration or deterioration. The breathable cotton, ergonomic 3D design, adjustable nose piece and elastic ear-straps, make this mask comfortable & stylish. 5.75" W x 7.76" H

Rugged thermal lined hoodie will keep you warm and dry, featuring a heavyweight durable fleece outer shell infused with Dupont Teflon Fabric Protector that will repel against stains and keep you dry in the rain. Fully line with a light thermal lining to add warmth without the bulk. The three piece hood with draw cord allows comfortable fit. Reflective sewn taping and durable brass YKK Zipper. Meets ANSI/ISEA 107-2015 Class 3 Requirements. Complies with ANSI, ISEA.

This shield provides a barrier directly in front of one's face. Can be used in combination with respirators, goggles and other protective equipment. This face shield features a light weight ventilated design to reduce fogging, adjustable strap, anti-fog coating, and protective film layers (peel & discard to use). It's made of food grade plastic and is riveted for extra strength. 13" W x 9" H

Result or ROI: Dinner guests were thrilled to receive a custom invitation over a generic email invite. It showed that the historical society was willing to really invest in the event and the attendees. The portrait folder mailed after the event reminded them of the dinner, and receiving framed photos was a much-appreciated gesture. Donations received in the month after the event were 10% higher than the previous year.

Unscented. Meets FDA Requirements . 62% Ethyl Alcohol Content. Complies with Prop 65. 4" H

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are inevitable. You may even be in charge of organizing and leading meetings at your job. So, what steps can you take to ensure successful, effective future meetings that produce results? 

 

Here’s a rundown of 5 simple tips to organizing and running meetings that are goal-driven and won’t put your employees to sleep. 

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors.  

Whether being handed out as an employee appreciation incentive or to family members visiting their ill loved ones, here are six of our favorite promo products that go beyond the face masks and latex gloves.

It's always crunch time with this great gift filled with everyone's favorites. Who can resist two types of gourmet popcorn, white and milk chocolate-covered pretzels, chocolate-covered sandwich cookies and Ghirardelli chocolate squares? No one! 16" L x 10" W x 6" H

A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant.

Method of Distribution: Starting in November of the previous year, employees making deliveries handed out calendars to customers. The shop also kept a display box full of them by the cash register for customers to take with them when they left. Since they are members of the chamber of commerce, the owners mailed calendars with their Christmas cards to other members.